Strategic planning : a practical guide to strategy formulation and execution /

Simerson, Byron K.

Strategic planning : a practical guide to strategy formulation and execution / B. Keith Simerson. - Santa Barbara, Calif. : Praeger, c2011. - x, 282 p. ; 25 cm.

Includes bibliographical references (p. [275]-276) and index.

Overview -- Background -- Planning to plan -- Preparing to plan -- Gathering and analyzing data and information -- Strategizing your organization's future -- Setting your course of action -- Strategic planning knowledge, skills, and abilities -- Ensuring optimal execution -- Planning methodologies, tools, and techniques -- Ensuring effective and efficient execution.

9780313384806 (hardcopy : alk. paper)

2010050978


Strategic planning.

HD30.28 / .S4347 2011

658.4/012