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The handbook of strategic public relations & integrated communications /

The handbook of strategic public relations & integrated communications / [edited by] Clarke L. Caywood. - New York : McGraw-Hill, c1997. - xxvi, 574 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0070593914 (hard back)

LCCN: 96036234

Subjects--Topical Terms:
Public relations.
Communication in management.
Communication in marketing.

LC Class. No.: HM263 / .H317 1997

Dewey Class. No.: 658.4/5

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