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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1988. - xxi, 776 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0135561507 (hardback)

LCCN: 87019301

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1988

Dewey Class. No.: 658.8 Kol 1988

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