International marketing : strategy and theory /

Onkvisit, Sak.

International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. - 5th ed. - London ; New York : Routledge, 2009. - xxvi, 710 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0415772621 (paperback) 9780415772624 (pbk.)

2007048946


Export marketing.
Export marketing--Management.

HF1416 / .O55 2009

658.8/4