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Marketing : concepts and cases /

Marketing : concepts and cases / Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit. - 13th ed. - New delhi : Tata McGraw-Hill/Irwin, 2006. - xxvi, 735 p : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0070600902 (paperback: alk. paper)

LCCN: 2005044581

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S745 2007

Dewey Class. No.: 658.8

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