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Salesmanship and publicity /

Davar, Rustom S.

Salesmanship and publicity / Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar. - 16th ed. - New Delhi : Vicas, 1996. - xxiii, 422 p ; 22 cm.

ISBN: 8125900470 (paperback)

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