Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /
Wootton, Simon.
Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne. - 3rd ed. - London ; Philadelphia : Kogan Page Limited, 2010. - ix, 150 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
9780749460778 (pbk) 9780749461102
2010002761
GBB055753 bnb
015541160 Uk
Strategic planning.
HD30.28 / .W665 2010
658.4012 Woo 2010
Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne. - 3rd ed. - London ; Philadelphia : Kogan Page Limited, 2010. - ix, 150 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
9780749460778 (pbk) 9780749461102
2010002761
GBB055753 bnb
015541160 Uk
Strategic planning.
HD30.28 / .W665 2010
658.4012 Woo 2010