Corporate communication : [manuscript] : a guide to theory & practice / by Joep Cornelissen.
Material type:
TextPublisher: Los Angeles : SAGE, [2014]Copyright date: ♭2014Edition: 4th editionDescription: xxi, 294 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781446274958 (pbk)
- 1446274942 (hbk)
- 1446274950 (pbk)
- 9781446274958 (pbk)
- 658.45 23
- HD30.3 .C667 2014
| Item type | Current library | Call number | Status | Barcode | |
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Ethiopian Graduate School of Theology Library Available at Circulation Section | 658.45 Cor 2014 (Browse shelf(Opens below)) | Available | 20617 |
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| 658.422 Sis 2008 Corporate governance and ethics : an Aristotelian perspective / | 658.422 Sis 2008 c.2 Corporate governance and ethics : an Aristotelian perspective / | 658.45 Bar 2008 Leadership communication / | 658.45 Cor 2014 Corporate communication : [manuscript] : a guide to theory & practice / | 658.45 Den 2007 The secret language of leadership : how leaders inspire action through narrative / | 658.45 Han 1997 The handbook of strategic public relations & integrated communications / | 658.45 Int 2005 International and multicultural organizational communication / |
Previous edition: 2011.
Includes bibliographical references and index.
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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