Strategic planning for public relations / Ronald D. Smith.
Material type:
TextPublication details: New York ; London : Routledge/Taylor and Francis Group, 2009.Edition: 3rd edDescription: xix, 436 p. : ill. ; 24 cmContent type: - text
- unmediated
- volume
- 9780415994224 (paperback)
- 0415994225
- 659.2 Smi 2009 22
- HM1221 .S77 2009
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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Ethiopian Graduate School of Theology Library | 659.2 Smi 2009 (Browse shelf(Opens below)) | Available | 10759 |
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| 658.87 Lev 2004 c.2 Retailing management / | 658.9125 Day 1979 Strategy for leadership / [manuscript] / | 659.2 Aus 2001 Strategic public relations management : [manuscript] : planning and managing effective communication programs / | 659.2 Smi 2009 Strategic planning for public relations / | 700.104 Art 1983 Art/literature/religion : [manuscript] : life on the borders / | 701.03 Dub 1981 The age of the cathedrals : art and society, 980-1420 / | 704.9482 Gra 1968 v.10 Christian iconography; [manuscript] : a study of its origins. / |
Includes bibliographical references (p. [414]-421) and index.
Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
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