Strategic planning : a practical guide to strategy formulation and execution /
B. Keith Simerson.
- Santa Barbara, Calif. : Praeger, c2011.
- x, 282 p. ; 25 cm.
Includes bibliographical references (p. [275]-276) and index.
Overview -- Background -- Planning to plan -- Preparing to plan -- Gathering and analyzing data and information -- Strategizing your organization's future -- Setting your course of action -- Strategic planning knowledge, skills, and abilities -- Ensuring optimal execution -- Planning methodologies, tools, and techniques -- Ensuring effective and efficient execution.