The handbook of strategic public relations & integrated communications / 
[edited by] Clarke L. Caywood. 
 - New York :  McGraw-Hill,  c1997. 
 - xxvi, 574 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070593914 (hard back) 
<br/><br/><label>LCCN: </label>96036234  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Communication in management.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HM263  / .H317 1997 
<br/><br/><label>Dewey Class. No.: </label>658.4/5