TY  - BOOK
AU  - Caywood,Clarke L.
TI  - The handbook of strategic public relations & integrated communications
SN  - 0070593914 (hard back)
AV  - HM263 .H317 1997
U1  - 658.4/5 20
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - Communication in management
KW  - Communication in marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh022/96036234.html
ER  -