Bearden, William O.,  1945- <br/><br/>
Marketing :  principles and perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 5th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2007. 
 - xxxvi, 588 p. ; :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071105859 (paperback : alk. paper) 0071105859 (alk. paper) 
<br/><br/><label>LCCN: </label>2005053358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8