Kumar, v. <br/><br/>
Customer relationship management :  a database approach / 
 CRM 
by V. Kumar and Werner J. Reinartz. 
 - New Delhi :  Wiley India,  2006- 
 - v. ;  24 cm. 
<br/><br/><label>ISBN: </label>8126509139 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Communication systems--Data processing.<br/>Business enterprises--Computer networks.<br/>Internet marketing.<br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>658