TY  - SER
AU  - Kumar,v.
TI  - Customer relationship management: a database approach 
SN  - 8126509139 (paperback)
U1  - 658 13
PY  - 2006///-
CY  - New Delhi
PB  - Wiley India
KW  - Marketing
KW  - Communication systems
KW  - Data processing
KW  - Business enterprises
KW  - Computer networks
KW  - Internet marketing
KW  - Internet advertising
ER  -