00790cam a2200253 a 45000010009000000050017000090080041000260100017000670200039000840400013001230420008001360500023001440820014001672450107001812500013002882600048003013000034003495040053003836500015004367000022004517000021004737000024004947000018005181409363620250312111127.0150206s2006    maua     b    001 0 eng    a  2005044581  a0070600902 (paperback: alk. paper)  aDLCcDLC  apcc00aHF5415b.S745 200700a658.822200aMarketing :bconcepts and cases /cMichael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit.  a13th ed.  aNew delhi :bTata McGraw-Hill/Irwin,c2006.  axxvi, 735 p :bill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aMarketing.1 aEtzel, Michael J.1 aWalker, Bruce J.1 aStanton, William J.1 aPandit, Ajay.