TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Pandit,Ajay
TI  - Marketing: concepts and cases 
SN  - 0070600902 (paperback: alk. paper)
AV  - HF5415 .S745 2007
U1  - 658.8 22
PY  - 2006///
CY  - New delhi
PB  - Tata McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -