Golin, Al,  1929- <br/><br/>
Trust or consequences :  build trust today or lose your market tomorrow / 
Al Golin. 
 - New York :  American Management Association,  c2004. 
 - viii, 248 p. : ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust. 
<br/><br/><label>ISBN: </label>0814472087 (paperback) 
<br/><br/><label>LCCN: </label>2003009524 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business ethics.<br/>Trust.<br/>Reliability.
<br/><br/><label>LC Class. No.: </label>HF5387  / .G65 2004 
<br/><br/><label>Dewey Class. No.: </label>174/.4