TY  - BOOK
AU  - Golin,Al
TI  - Trust or consequences: build trust today or lose your market tomorrow 
SN  - 0814472087 (paperback)
AV  - HF5387 .G65 2004
U1  - 174/.4 21
PY  - 2004///
CY  - New York
PB  - American Management Association
KW  - Business ethics
KW  - Trust
KW  - Reliability
N1  - Includes index; Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust
UR  - http://www.loc.gov/catdir/toc/ecip043/2003009524.html
ER  -