Davar, Rustom S. <br/><br/>
Salesmanship and publicity / 
Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar. 
 - 16th ed. 
 - New Delhi :  Vicas,  1996. 
 - xxiii, 422 p ;  22 cm. 
<br/><br/><label>ISBN: </label>8125900470 (paperback)