| 000 | 01221cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 14065500 | ||
| 005 | 20250312111125.0 | ||
| 008 | 150206s2007 maua b 001 0 eng | ||
| 010 | _a 2005053358 | ||
| 020 | _a9780071105859 (paperback : alk. paper) | ||
| 020 | _a0071105859 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.B4155 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aBearden, William O., _d1945- |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2007. |
||
| 300 |
_axxxvi, 588 p. ; : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
|
| 942 | _cBK | ||
| 955 |
_esd20 2005-08-09 to Dewey _fsd53 2006-01-12; _gsd96 2006-01-13 to BCCD |
||
| 961 | w | l | _t12 |
| 999 |
_c18572 _d18572 |
||