| 000 | 00699cas a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250312111125.0 | ||
| 006 | |||
| 007 | ta | ||
| 008 | 150206c20009999caumr p 0 a0eng c | ||
| 020 | _a8126509139 (paperback) | ||
| 082 | 1 | 0 |
_a658 _213 |
| 100 | 1 | _aKumar, v. | |
| 245 | 1 | 0 |
_aCustomer relationship management : _ba database approach / _cby V. Kumar and Werner J. Reinartz. |
| 246 | 3 | _aCRM | |
| 260 |
_aNew Delhi : _bWiley India, _c2006- |
||
| 300 |
_av. ; _c24 cm. |
||
| 650 | 0 |
_aMarketing _xCommunication systems _xData processing. |
|
| 650 | 0 |
_aBusiness enterprises _xComputer networks. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet advertising. | |
| 942 | _cBK | ||
| 961 | w | l | _t12 |
| 999 |
_c18587 _d18587 |
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