| 000 | 01170cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 14093636 | ||
| 005 | 20250312111127.0 | ||
| 008 | 150206s2006 maua b 001 0 eng | ||
| 010 | _a 2005044581 | ||
| 020 | _a0070600902 (paperback: alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.S745 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 245 | 0 | 0 |
_aMarketing : _bconcepts and cases / _cMichael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit. |
| 250 | _a13th ed. | ||
| 260 |
_aNew delhi : _bTata McGraw-Hill/Irwin, _c2006. |
||
| 300 |
_axxvi, 735 p : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aEtzel, Michael J. | |
| 700 | 1 | _aWalker, Bruce J. | |
| 700 | 1 | _aStanton, William J. | |
| 700 | 1 | _aPandit, Ajay. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
|
| 942 | _cBK | ||
| 955 |
_ese45 2005-08-31; TO Dewey _fsd53 2006-02-06; _gsd96 2006-02-06 to BCCD |
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| 961 | w | l | _t12 |
| 961 | w | l | _t12 |
| 999 |
_c18614 _d18614 |
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