000			02514cam a22003494a 4500
001			16284822
003			OSt
005			20250703134149.0
008			100615s2011 nyua b 001 0 eng
010			_a 2010024727
020			_a9780470529812 _qhardback
035			_a16284822
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.M3825 2011
082	0	0	_a658.802 McL 2011 _222
100	1		_aMcLeish, Barry, _d1956-
245	1	0	_aSuccessful marketing strategies for nonprofit organizations : _bwinning in the age of the elusive donor / _cBarry McLeish.
250			_a2nd ed.
260			_aHoboken, NJ : _bWiley, _cc2011.
300			_axxxii, 256 p. : _bill. ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- _cProvided by publisher.
650		0	_aNonprofit organizations _xMarketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c21006 _d21006