000 02350cam a2200445 a 4500
001 16064798
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005 20250703142335.0
008 100122s2010 enka b 001 0 eng
010 _a 2010002761
015 _aGBB055753
_2bnb
016 7 _a015541160
_2Uk
020 _a9780749460778 (pbk)
020 _a9780749461102
_qe-bk
035 _a16064798
035 _a(OCoLC)502158745
040 _aDLC
_cDLC
_dYDX
_dYDXCP
_dCDX
_dZPX
_dNLE
_dUKM
_dDLC
050 0 0 _aHD30.28
_b.W665 2010
082 0 0 _a658.4012 Woo 2010
_222
100 1 _aWootton, Simon.
245 1 0 _aStrategic thinking :
_ba nine step approach to strategy and leadership for managers and marketers /
_cSimon Wootton & Terry Horne.
250 _a3rd ed.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page Limited,
_c2010.
300 _aix, 150 p. :
_bill. ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aStrategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
650 0 _aStrategic planning.
700 1 _aHorne, Terry.
700 1 _aWootton, Simon.
_tStrategic planning.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1110/2010002761-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1110/2010002761-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1110/2010002761-t.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c21019
_d21019