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| 008 | 100122s2010 enka b 001 0 eng | ||
| 010 | _a 2010002761 | ||
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_a015541160 _2Uk |
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| 035 | _a16064798 | ||
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| 050 | 0 | 0 |
_aHD30.28 _b.W665 2010 |
| 082 | 0 | 0 |
_a658.4012 Woo 2010 _222 |
| 100 | 1 | _aWootton, Simon. | |
| 245 | 1 | 0 |
_aStrategic thinking : _ba nine step approach to strategy and leadership for managers and marketers / _cSimon Wootton & Terry Horne. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page Limited, _c2010. |
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| 300 |
_aix, 150 p. : _bill. ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aStrategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps. | |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aHorne, Terry. | |
| 700 | 1 |
_aWootton, Simon. _tStrategic planning. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1110/2010002761-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1110/2010002761-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1110/2010002761-t.html |
| 906 |
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