Amazon cover image
Image from Amazon.com

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page Limited, 2010.Edition: 3rd edDescription: ix, 150 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749460778 (pbk)
  • 9780749461102
Subject(s): DDC classification:
  • 658.4012 Woo 2010 22
LOC classification:
  • HD30.28 .W665 2010
Online resources:
Contents:
Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books Books Ethiopian Graduate School of Theology Library 658.4012 Woo 2010 (Browse shelf(Opens below)) Available 10773

Includes bibliographical references and index.

Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.

There are no comments on this title.

to post a comment.