Normal view MARC view ISBD view

Customer relationship management : a database approach /

Kumar, v.

Customer relationship management : a database approach / CRM by V. Kumar and Werner J. Reinartz. - New Delhi : Wiley India, 2006- - v. ; 24 cm.

ISBN: 8126509139 (paperback)

Subjects--Topical Terms:
Marketing--Communication systems--Data processing.
Business enterprises--Computer networks.
Internet marketing.
Internet advertising.

Dewey Class. No.: 658

Place hold
Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)