Customer relationship management : (Record no. 18587)

MARC details
000 -LEADER
fixed length control field 00699cas a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250312111125.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150206c20009999caumr p 0 a0eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126509139 (paperback)
082 10 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Edition information 13
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, v.
245 10 - TITLE STATEMENT
Title Customer relationship management :
Remainder of title a database approach /
Statement of responsibility, etc. by V. Kumar and Werner J. Reinartz.
246 3# - VARYING FORM OF TITLE
Title proper/short title CRM
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Wiley India,
Date of publication, distribution, etc. 2006-
300 ## - PHYSICAL DESCRIPTION
Extent v. ;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Communication systems
-- Data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business enterprises
General subdivision Computer networks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
961 wl -
-- 12
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ethiopian Graduate School of Theology Library Ethiopian Graduate School of Theology Library Available at Circulation Section 03/09/2025   658 Kum 2006 7552 06/30/2025 03/09/2025 Books