Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne.

By:

Wootton, Simon

Contributor(s):

Material type: Text

TextPublication details: London ; Philadelphia : Kogan Page Limited, 2010.Edition: 3rd edDescription: ix, 150 p. : ill. ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749460778 (pbk)
9780749461102

Subject(s):

Strategic planning

DDC classification:

658.4012 Woo 2010 22

LOC classification:

HD30.28 .W665 2010

Online resources:

Contents:

Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Ethiopian Graduate School of Theology Library	658.4012 Woo 2010 (Browse shelf(Opens below))	Available	10773

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Previous	658.4012 Sim 2011 Strategic planning : a practical guide to strategy formulation and execution /	658.4012 Ste 2014 Sustainable strategic management / [manuscript] /	658.4012 Whe 2012 Concepts in strategic management and business policy : toward global sustainability /	658.4012 Woo 2010 Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /	658.4013 Dru 2008 The five most important questions you will ever ask about your organization /	658.4013 Dru 2008 c.2 The five most important questions you will ever ask about your organization /	658.402 Bro 2010 Simple lessons for change leaders and teams : [manuscript] : communication . Collaboration . project management /	Next

Includes bibliographical references and index.

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